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"Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way".
How marketers now use call tracking and monitoring to generate qualified leads and measure campaign effectiveness across any medium.
Marketers, publishers and agencies are rediscovering a tool for quantifying leads and proving ROI to their clients...the telephone. While businesses have long recognized the power of voice for closing sales, traditional call measurement solutions made it cost-prohibitive for marketers to use the phone to track campaign effectiveness for small to medium sized businesses. However, new technology has finally made call tracking affordable and scalable to the needs of both national and local advertisers and is growing in popularity amongst publishers and agencies tasked with delivering and demonstrating value to both online and offline advertisers, and facilitating the adoption of new revenue models, like pay per call.
This guide examines how local and national marketers are using call tracking and monitoring technology to generate qualified leads and measure campaign effectiveness across any online or offline medium, including print, Web, television and radio campaigns.
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